Branding Motorcycles to Improve Well-Being - Safety Education to Prevent Motorcycle Accidents Resulting in Death or Serious Injury
Background and Objectives
Through collaboration between industry, government and academia, we aim to halve the number of fatal motorcycle accidents in Japan by 2030, and to expand the project internationally to countries where motorcycles are widely used. In 2024, in conjunction with the establishment of JAMA's Industry-Government-Academia Collaboration Conference, the collaborative project classification was changed and a direction was identified for creating policy proposals to improve the situation with helmet loss, which currently accounts for 30% of motorcycle fatalities. This year, we will create educational materials to promote the correct way of wearing a helmet and conduct a feasibility study using these materials. We will also study the need for revising regulations and disseminating the results through relevant organizations, with the aim of summarizing the results in the final year and providing feedback to society.
Expected Results
This project aims to achieve the following results by conducting a specific feasibility study based on the previous study conducted last year.
1. Reduction of accidents involving helmet loss
The effectiveness of the prototype educational materials, including video materials, will be examined to increase their appeal to motorcycle riders. The goal is to promote the proper use of helmets and reduce the number of fatalities in motorcycle accidents in Japan by approximately 10% by distributing the created educational materials in various fields.
2. Proposal of comprehensive accident reduction measures
Considering users with few educational opportunities, we will study accident reduction measures with a view to revise the Road Traffic Law. We will deepen the discussion with reference to overseas laws and regulations and compile our recommendations in a report.
Moreover, following the 2025 survey conducted by the JAMA Industry-Government-Academia Collaboration Conference, we will also consider case studies of accidents involving four-wheeled vehicles and provide advice to the JAMA Collaboration Conference. Through these efforts, we will find a direction for effective safety education measures for traffic participants other than motorcycle riders (e.g., four-wheeled vehicle drivers).